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Few magicians really understand the real role or importance of publicity in promoting their acts and building demand, and too often mistake a notice in the newspaper here or there as publicity. In "Publicity for Magicians," first published in 1940, Robert Bernhard offers you a crash course in what effective publicity really is, how to get it, and most important, how to make it work for you. Bernhard, a former touring magician turned top Hollywood press agent to the stars, explains everything you need to know about newspaper publicity and illustrates various points by citing real world examples of coverage in the press. He even provides sample press releases and advertisements, and touches upon effective posters, signs, handbills, throw-aways, and other long-time promotional tools used by magicians. Easily the best magic booklet ever written on this topic and one that should be considered essential reading for every magician! Foreword by Ormond McGill. 46 pages, re-typeset.
