This is a small, simple booklet. It contains 13 simple conversational tricks you can use to be more persuasive. It is mainly intended for people involved in selling and negotiation.

Contents
The Power of VAPER
The Invisible Mirror
Y / F / N
Hook Lines
Brain Chains
‘Because’ Cues
‘Comfort’ Formula
Time Negation
Un-Reverse Psychology
Pre-Emptive Neutralisation
ILToT
The Headline Smile
Modal Judo